Examines what matters in 1:1 direct marketing and new media options for the future

Rochester, NY — November 8, 2011 — Caslon has announced that its President, Rab Govil, will round out the Keynotes for the 2012 AppForumDirect cross media and direct marketing conference, January 23–25 in Las Vegas. Mr. Govil is a leading expert in trending developments in integrated direct mail, relevant direct marketing and variable data printing. His Keynote presentation will explore today's fast-moving media landscape to discover best practices for using cross media and emerging channels to deliver reliable ROI. He'll also take a thought provoking look at direct mail and what's next in 1:1 direct marketing.

Challenge to the industry: Direct mail is vital – keep it relevant with personalization & workflow automation

Rochester, NY — November 1, 2011 — Caslon has announced that Valerie Vargas, Vice President of Advertising in the AT&T Mobility & Consumer Markets organization, will be a featured keynote speaker at the 2012 AppForumDirect direct marketing conference, planned for January 23–25 in Las Vegas. AppForumDirect is a new event focused on relevant direct marketing, integrated direct mail and cross media. Ms. Vargas is responsible for driving one of the largest transformations in the direct mail space as AT&T centralizes and automates key parts of its direct marketing operations. This consolidation is representative of a growing trend among organizations of all sizes looking for preferred partners who offer comprehensive solutions. Ms. Vargas' presentation, "Keeping Direct Mail Vital, Relevant & Productive" will give attendees an insider's perspective on how marketers can increase the efficiency of their marketing processes to boost direct mail's ROI. She'll also address the continued importance of direct mail and the role of relevance in today's direct marketing mix.

How to make your brand unforgettable and outsmart the competition

Rochester, NY — October 20, 2011 — Caslon has announced that Ken Schmidt, former director of communications at Harley-Davidson will present the kick-off Keynote address at the 2012 AppForumDirect direct marketing conference, planned for January 23–25 at the newly renovated Tropicana Hotel in Las Vegas. AppForumDirect is a new event focused on relevant direct marketing, integrated direct mail and cross media. Ken Schmidt is an expert at helping companies create compelling marketing messages that drive an emotional response. He helped Harley-Davidson make one of the most celebrated turnarounds in corporate history.

New strategies for sparking customer connections with interactivity and multi-channel integration

Rochester, NY — October 18, 2011 — Caslon & Company introduces the inaugural AppForumDirect conference for trendsetters in cross-media marketing and integrated 1:1 direct mail. AppForumDirect will take place January 23-25, 2012 in Las Vegas and will focus on how early adopters are combining next generation technologies and media to disrupt the status quo and drive change in direct marketing strategies and tactics.