Program Details

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What people are saying

"Ken Schmidt delivers a message that resonates with anybody interested in engaging on a more personal level with their customers. Ken's passion for customer-centric marketing is undeniable, and anybody who hears him will come away inspired."

Dean Petrulakis, Sr. VP, Rider Dickerson

 
 

SPARKS WILL FLY!

Be inspired and informed. Meet the movers and shakers in today's cross media space. Take away ideas you can use now to amp up your direct marketing success

KEN SCHMIDT BRAND VISIONARY

Harley-Davidson communications strategist roars onstage with ideas for market domination. Learn how to transform your messaging. Get inspired to try something different!

RAB GOVIL THOUGHT LEADER

Learn high voltage strategies for powering one-to-one direct with multiple touchpoints and cross media. Hear from this pioneering entrepreneur and 1:1 expert

VALERIE VARGAS ADV.VP at AT&T

Get power-packed tips from a trendsetter! See how AT&T uses relevant direct mail along with automation to cut costs, decrease cycle time & consistently deliver the goods

SPARKS WILL FLY!

Be inspired and informed. Meet the movers and shakers in today's cross media space. Take away ideas you can use now to amp up your direct marketing success

KEN SCHMIDT BRAND VI...

Harley-Davidson communications strategist roars onstage with ideas for market domination. Learn how to transform your messaging. Get inspired to try something different!

RAB GOVIL THOUGHT LE...

Learn high voltage strategies for powering one-to-one direct with multiple touchpoints and cross media. Hear from this pioneering entrepreneur and 1:1 expert

VALERIE VARGAS ADV....

Get power-packed tips from a trendsetter! See how AT&T uses relevant direct mail along with automation to cut costs, decrease cycle time & consistently deliver the goods

AppForumDirect Personalized Videos

See the latest technology driving response and ROI

PERSONALIZED VIDEO:

Experience your 1:1 video today and meet Herman, who has the misfortune of working for a company doing business the old way.

Produced by DME Studios. Powered by XMPie

The best way to reach your customers isn't just direct mail - it's relevance & cross media

Connecting with today's customer takes more than direct mail OR personalization, email, mobile, social. The answer's not 'either/or.' It's 'all of the above'
 

Straight talk from one-to-one direct experts

Hear from the winners. Intensive peer-led sessions, Keynotes, vendor fair, networking and two comprehensive tracks:

  • Cross Media in Action
  • Integration Demystified
 

AppForumDirect shows you how to put firepower into your integrated direct marketing campaigns

Make it relevant & interactive. Increase reach & ROI. Decrease costs & cycle time. Learn this & more in 3 focused days of cross-media-from-all-angles
 

Sparks will fly!

AppForumDirect speakers use direct mail & cross media strategies to engage their own customers. Meet innovators like AT&T's Valerie Vargas, brand visionary Ken Schmidt & industry thought leader Rab Govil. Network & have fun with speakers, peers and technology experts